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Netflix Marketing Strategy: Secrets Behind the Brand’s Global Success Introduction: The Rise of Netflix From DVD Rentals to Global Streaming Giant Netflix’s story is one[…]

The History of Oktoberfest and Modern Celebrations Every year, millions of people across the world don lederhosen and dirndls, raise their steins, and gather to[…]

Top 5 Billboard Campaigns Billboards have long been one of the most visible forms of advertising, but in an era of digital saturation, out of[…]

Decoding airtel and perplexity partnership marketing strategy In July 2025, Airtel and perplexity surprised everyone with a move no one saw coming. The telecom giant[…]

Sunfeast Marie Light’s “Atul’s Wife Missing” Campaign Bengaluru woke up curious. It started with a whisper on the streets of Bengaluru. Giant billboards appeared overnight,[…]

How Cookd Masala Launch Feel Like Prime-Time Entertainment Marketing, when done right, doesn’t just sell products — it sparks conversations, builds communities, and sometimes, creates[…]

Amul’s Aura Dance: A Case Study on Iconic Branding This year, for Onam 2025, Amul rolled out a creative animation where the Amul Girl performs[…]

Context & Backstory Labubu, a cute-yet-slightly-mischievous plush monster elf, was created by Kasing Lung in 2015. It gained momentum after Pop Mart began selling Labubu blind-box[…]

From Bold Circles to Minimal Z5: The Visual Evolution ZEE5’s former logo was loud, colorful, and expressive — a symbol that tried to encompass the[…]