Amul’s Aura Dance: A Case Study on Iconic Branding This year, for Onam 2025, Amul rolled out a creative animation where the Amul Girl performs[…]

Context & Backstory Labubu, a cute-yet-slightly-mischievous plush monster elf, was created by Kasing Lung in 2015. It gained momentum after Pop Mart began selling Labubu blind-box[…]

Introduction: Travel in India, Transformed India’s travel ecosystem has undergone a radical transformation. No longer limited to booking trains or haggling for hotel deals, the[…]

Introduction Carlos Alcaraz isn’t just dominating clay courts—he’s beginning to reshape what Gen Z sports branding looks like. As Roland Garros heats up, the Spanish[…]

From Bold Circles to Minimal Z5: The Visual Evolution ZEE5’s former logo was loud, colorful, and expressive — a symbol that tried to encompass the[…]

How one team’s identity shift tried to change more than just a name. What Happened? In 2021, the Kings XI Punjab franchise rebranded as the[…]

A celebration of storytelling, emotion, humor, and serious marketing game. What Makes IPL Ads Special? The IPL isn’t just cricket. It’s one of the world’s[…]

Hungry for Laughs? Zomato’s Meme Game Delivers Zomato Meme Marketing Case Study: Humor That Converts The Big Idea Zomato didn’t just sell food — it[…]

Swish “This Straw Sucks” guerrilla campaign The Big Idea What if a straw could do more than just sip? Swish turned a functional item—the humble[…]

50+ years of wit, culture, and buttery brilliance. The Big Idea What if a dairy brand could be more than just a butter ad? For[…]