How Cookd Masala Launch Feel Like Prime-Time Entertainment Marketing, when done right, doesn’t just sell products — it sparks conversations, builds communities, and sometimes, creates[…]

Context & Backstory Labubu, a cute-yet-slightly-mischievous plush monster elf, was created by Kasing Lung in 2015. It gained momentum after Pop Mart began selling Labubu blind-box[…]