Netflix Marketing Strategy: Secrets Behind the Brand’s Global Success Introduction: The Rise of Netflix From DVD Rentals to Global Streaming Giant Netflix’s story is one[…]

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Sunfeast Marie Light’s “Atul’s Wife Missing” Campaign Bengaluru woke up curious. It started with a whisper on the streets of Bengaluru. Giant billboards appeared overnight,[…]

Amul’s Aura Dance: A Case Study on Iconic Branding This year, for Onam 2025, Amul rolled out a creative animation where the Amul Girl performs[…]

A celebration of storytelling, emotion, humor, and serious marketing game. What Makes IPL Ads Special? The IPL isn’t just cricket. It’s one of the world’s[…]

Hungry for Laughs? Zomato’s Meme Game Delivers Zomato Meme Marketing Case Study: Humor That Converts The Big Idea Zomato didn’t just sell food — it[…]

Swish “This Straw Sucks” guerrilla campaign The Big Idea What if a straw could do more than just sip? Swish turned a functional item—the humble[…]

How Mattel turned a childhood icon into a global marketing phenomenon The Big Idea In 2023, Barbie didn’t just release a movie — she launched[…]

A Sip of Optimism in Uncertain Times How Coca-Cola Lit Up Hope with “Umeedo Waali Dhoop” The Big Idea In the midst of the pandemic[…]