Decoding airtel and perplexity partnership marketing strategy In July 2025, Airtel and perplexity surprised everyone with a move no one saw coming. The telecom giant[…]

Amul’s Aura Dance: A Case Study on Iconic Branding This year, for Onam 2025, Amul rolled out a creative animation where the Amul Girl performs[…]

Introduction: Travel in India, Transformed India’s travel ecosystem has undergone a radical transformation. No longer limited to booking trains or haggling for hotel deals, the[…]