Netflix Marketing Strategy: Secrets Behind the Brand’s Global Success Introduction: The Rise of Netflix From DVD Rentals to Global Streaming Giant Netflix’s story is one[…]

Top 5 Billboard Campaigns Billboards have long been one of the most visible forms of advertising, but in an era of digital saturation, out of[…]

Decoding airtel and perplexity partnership marketing strategy In July 2025, Airtel and perplexity surprised everyone with a move no one saw coming. The telecom giant[…]

Sunfeast Marie Light’s “Atul’s Wife Missing” Campaign Bengaluru woke up curious. It started with a whisper on the streets of Bengaluru. Giant billboards appeared overnight,[…]

Amul’s Aura Dance: A Case Study on Iconic Branding This year, for Onam 2025, Amul rolled out a creative animation where the Amul Girl performs[…]

A celebration of storytelling, emotion, humor, and serious marketing game. What Makes IPL Ads Special? The IPL isn’t just cricket. It’s one of the world’s[…]

A Sip of Optimism in Uncertain Times How Coca-Cola Lit Up Hope with “Umeedo Waali Dhoop” The Big Idea In the midst of the pandemic[…]