IPL Rebrands: From Kings XI to Punjab Kings
How one team’s identity shift tried to change more than just a name. What Happened? In 2021, the Kings XI Punjab franchise rebranded as the[…]
Top 10 IPL Ads That Hit It Out of the Park
A celebration of storytelling, emotion, humor, and serious marketing game. What Makes IPL Ads Special? The IPL isn’t just cricket. It’s one of the world’s[…]
Swish Didn’t Just Market a Straw—They Made a Statement
Swish “This Straw Sucks” guerrilla campaign The Big Idea What if a straw could do more than just sip? Swish turned a functional item—the humble[…]
How Amul Became India’s Most Consistent Topical Marketer
50+ years of wit, culture, and buttery brilliance. The Big Idea What if a dairy brand could be more than just a butter ad? For[…]
Barbie’s 2023 Marketing Blitz: Nostalgia, Empowerment & Pink Domination
How Mattel turned a childhood icon into a global marketing phenomenon The Big Idea In 2023, Barbie didn’t just release a movie — she launched[…]
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