Branding Insights

From tone of voice to emotional storytelling, explore how brands build identities that connect, convert, and last.

How to define, document, and apply a brand’s voice across channels.

Leveraging feelings like nostalgia, pride, or joy to build deeper brand connections.

The 12 brand personality types (Hero, Creator, Rebel, etc.) and how they guide identity.

How color choices influence perception and emotional responses across cultures.

Logo design, typography, iconography, and how consistent visuals build trust.

Structuring a brand narrative that’s authentic, audience-driven, and memorable.

Using audio (jingles, sound logos) to build recognition — like Netflix or Britannia.

How brands localize tone, visuals, and values for different regions and moments (e.g., Diwali, Pride, World Cup).

Standing out in saturated markets through positioning, values, or innovation.

Behavioral science in action: scarcity, social proof, and pattern disruption in branding.

Maintaining a unified voice and look across social media, ads, packaging, and beyond — so your audience always knows it’s you.

When and how to refresh your identity without losing recognition. Featuring case studies like Old Spice, Airbnb, and Mahindra.